|
IF
YOU WIN ON SUNDAY AND MAKE HEADLINES ON MONDAY, YOU WILL CREATE
AWARENESS. AWARENESS, CREATES PASSION AND PASSION GENERATES SALES!
This
is the key to an effective racing marketing plan.
Sponsorship
money is not what it used to be. Racing is a multi million dollar sport
that is run like a business. A successful racing team needs to be run
just like it.
A
racing team is selling a service to a business or organization in order
to maximize their name exposure. A marketing and advertising tool is
what racing is all about. An business or organization has to utilize the
team as a marquee for its name and must be used in conjunction with
supporting marketing for it to be effective.
For
every dollar spent in racing sponsorship two to three are spent in
supporting marketing and advertising.
|
